Health brand · MENA

A 92% valid rate, with rejects on us

A health brand in MENA was drowning in leads that didn't convert. We rebuilt around verification-before-delivery and reached a 92% valid rate — with every reject filtered at our cost.

92%

Valid lead rate

0 cost

For rejected leads

100%

Verified pre-delivery

The problem: volume without value

The brand wasn't short of leads. It was short of valid leads. Its pipeline was full, its conversion was poor, and its team was burning hours chasing contacts who were unreachable or never interested. Classic volume-without-value: impressive top-line numbers hiding a leaky, expensive middle.

The fix: verification before delivery

We inverted the model. Instead of delivering everything and letting the brand sort the good from the bad, we moved quality control in front of delivery.

Every lead verified pre-delivery. Contactability and genuine intent confirmed before a lead ever reached the brand's CRM — so the pipeline filled with leads worth working, not leads worth filtering.

Rejects at our cost. The leads that failed were filtered and never billed. This is the incentive that makes the number real: we have every reason to be strict, because we don't get paid for anything the brand can't use.

A standard tuned to MENA. Verification mechanics matched the market rather than being imported wholesale — the same discipline behind our lead verification practice. More on how we run the region in lead generation in MENA.

The result

The delivered pipeline reached a 92% valid rate — verified, contactable, genuinely interested — with every rejected lead absorbed at our cost. The brand's team stopped chasing dead contacts and started working a pipeline that was worth their time.

A lead you have to filter isn't a lead — it's a cost wearing a lead's clothes. Filter it before delivery, at the source's cost, and the number finally means something.

The takeaway

Valid rate is the number that quietly decides whether a lead-gen relationship is worth having. Put verification before delivery and align the economics so the source eats the rejects, and volume stops hiding waste.

Tired of filtering your own pipeline? Start a brief.

Frequently asked

What does a 92% valid rate mean in practice?

Of the leads delivered to the brand, 92% passed as valid, contactable and genuinely interested. The invalid remainder was caught and filtered before delivery — the brand never paid for it.

Who absorbs the cost of rejected leads?

We do. Leads that fail verification are filtered pre-delivery and never invoiced. That's the incentive that keeps the valid rate high — a lead we wave through and the brand can't use is a lead we don't get paid for.

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