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What a lead costs in India

The rate card we send to brands, made interactive. Four choices set your price — language, age, landing price and daily volume. Every figure is per lead delivered, net of taxes and payment fees, from $0.50 to $2.75.

South India converts better on COD — higher confirmation, lower RTO — against a costlier auction.

Age targeting

18+ is the broad, low-cost entry. Older cohorts bring more purchasing power and better delivery, on narrower inventory.

₹ ₹599–899 · ×1.00

Sub-linear by design: a higher ticket lifts margin per order but lowers the confirmation rate. Capped at ₹2,999.

leads / day 1,000+ / day · ×1.00

Every combination at a glance

Rates for a ₹599–899 landing page at 1,000+ / day. Pick a cell to use it above.

Language18+25+30+35+40+45+50+
Hindi
Marathi · Gujarati · Bengali
Kannada
Telugu · Tamil
Malayalam

What it means per delivered order

A lead is not a sale. Put in the approval and delivery rates from your own CRM to see what acquisition costs per order that actually lands. The values below are an example.

Cost per confirmed order
$2.10
Cost per delivered order
$3.00
Share of the ticket
37.8%

of ₹699 ≈ $7.94

Delivered orders
350 / day

10,500 a month

Ticket converted at ₹88 to $1. Lead cost only — product, shipping and RTO handling are yours to add.

How the rate is built

Take one row from each of the four factors and multiply them by the $0.55 reference base. Multipliers compound: a +20% age uplift adds more on a Tamil rate than on a Hindi one, because it applies to the language-adjusted rate, not the base.

Language and region

From Hindi at the base to Malayalam at ×1.82. The southern premium buys better COD behaviour — see the regional language playbook and how it plays out in Tamil Nadu, the Telugu states and Kerala.

Age targeting

18+ is a 10% discount on the broadest inventory; each older bracket adds 10%, up to ×1.50 for 50+.

Landing page price

Four ticket bands from ₹599 to ₹2,999. Higher tickets confirm less often, so they cost more to deliver — see COD vs prepaid for the economics.

Daily volume

1,000+ leads a day across all segments is the base. Runs of 500–999 carry the same set-up and learning cost over fewer leads, ×1.15.

Rates are for verified leads delivered, and they sit at the lower end of the CPL benchmarks we see in India. Effective 2026, reviewed monthly against actual lead-status data.

Full rate table, every combination at 1,000+ leads a day

Landing price ₹599–899 ×1.00

Language18+25+30+35+40+45+50+
Hindi$0.50$0.55$0.61$0.66$0.72$0.77$0.83
Marathi · Gujarati · Bengali$0.59$0.66$0.73$0.79$0.86$0.92$0.99
Kannada$0.68$0.76$0.83$0.91$0.99$1.06$1.14
Telugu · Tamil$0.79$0.87$0.96$1.05$1.14$1.22$1.31
Malayalam$0.90$1.00$1.10$1.20$1.30$1.40$1.50

Landing price ₹900–1,499 ×1.20

Language18+25+30+35+40+45+50+
Hindi$0.59$0.66$0.73$0.79$0.86$0.92$0.99
Marathi · Gujarati · Bengali$0.71$0.79$0.87$0.95$1.03$1.11$1.19
Kannada$0.82$0.91$1.00$1.09$1.18$1.28$1.37
Telugu · Tamil$0.94$1.05$1.15$1.26$1.36$1.47$1.57
Malayalam$1.08$1.20$1.32$1.44$1.56$1.68$1.80

Landing price ₹1,500–1,999 ×1.38

Language18+25+30+35+40+45+50+
Hindi$0.68$0.76$0.83$0.91$0.99$1.06$1.14
Marathi · Gujarati · Bengali$0.82$0.91$1.00$1.09$1.18$1.28$1.37
Kannada$0.94$1.05$1.15$1.26$1.36$1.47$1.57
Telugu · Tamil$1.09$1.21$1.33$1.45$1.57$1.69$1.81
Malayalam$1.24$1.38$1.52$1.66$1.80$1.93$2.07

Landing price ₹2,000–2,999 ×1.59

Language18+25+30+35+40+45+50+
Hindi$0.79$0.87$0.96$1.05$1.14$1.22$1.31
Marathi · Gujarati · Bengali$0.94$1.05$1.15$1.26$1.36$1.47$1.57
Kannada$1.09$1.21$1.33$1.45$1.57$1.69$1.81
Telugu · Tamil$1.25$1.39$1.53$1.67$1.81$1.95$2.09
Malayalam$1.43$1.59$1.75$1.91$2.07$2.23$2.39

Running 500–999 leads a day? Multiply any cell by 1.15.

Frequently asked

How is the cost per lead calculated?
Every rate starts from a reference base of $0.55 per lead delivered (Hindi, 25+, landing price ₹599–899, 1,000+ leads a day) and is multiplied by four factors: language and region, age targeting, landing-page price and daily volume. The result is rounded to the cent. The calculator and the rate table use exactly the same multipliers.
Is the calculated rate the final price?
It is the Level 1 structural rate, per lead delivered, net of taxes and payment fees. Premiums for lead quality standards, traffic source and commercial terms are agreed separately, and every rate is confirmed against your brief before launch. The card is reviewed monthly against actual lead-status data.
Why do South Indian languages cost more?
Telugu, Tamil, Kannada and Malayalam audiences sit in a costlier ad auction, but they convert better on cash on delivery: higher order confirmation and lower return-to-origin. A higher rate per lead often means a lower cost per delivered order.
What is the minimum daily volume?
We launch from 500 leads a day, counted across all running segments. Runs of 500–999 leads a day are priced ×1.15 because they carry the same set-up and learning cost over fewer leads; 1,000+ a day is the base.
Can I run several segments at once?
Yes. Each parallel segment is priced on its own multipliers, and the daily volume that sets the volume multiplier is the total across all of them. Segment mix and volume are agreed before launch and can be adjusted during the campaign.
Why does the landing-page price change the rate?
A higher ticket lifts your margin per order but lowers the confirmation rate, so it takes more work to deliver the same lead. The uplift is sub-linear by design and capped at ₹2,999.

Lock in your rate.

Send us the set-up you priced. We confirm the rate and come back with a channel plan within 48 hours.

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